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2017中欧企业管理研讨会(2017 Sino- European Enterprise Management Symposium)

[发表时间]:2017-11-10 [来源]: [浏览次数]:

    一、背景/Background

     近年来,欧洲已经成为中国企业进军海外的一个重要市场,大量中国企业在欧洲进行并购和直接投资。不过,由于经济、法律、文化等方面的差异,中国企业也遇到了一些困惑和挑战。另一方面,中国的经济发展和社会转型,也为欧洲企业在中国的发展提供了巨大的机遇和挑战。这些问题为本次论坛提供了强有力的背景。

    In recent 10 years, Europe has become an important market for Chinese enterprises’ business expanding overseas. A large number of Chinese enterprises have been getting involved in M&As and direct investment in Europe. However, due to differences in cultures, economic and legal systems etc, Chinese enterprises have encountered confusions and challenges. On the other hand, China's economic development and social transformation also provide great opportunities and challenges for the development of European enterprises in China. These issues provide a strong background for this symposium.

    本次论坛将主要面向致力于在欧洲拓展市场的中国企业以及对中国经济前景和未来商机抱有浓厚兴趣的欧洲企业、跨国公司经营和管理领域的学者和高年级研究生。论坛将邀请来自中欧企业界的实践者和相关领域的学者,共同提供系列具有前瞻性的中欧企业管理实践报告。同时,论坛也提供了现场交流和讨论的环节,供听众和嘉宾互动交流。

    This symposium will be mainly for Chinese enterprises willing to expand market in Europe as well as European enterprises that have major interest in China’s economic prospects and future opportunities, scholars and senior postgraduates in the field of MNCs management. The symposium will invite participants from the Chinese and European business and scholars in related fields to provide a series of forward-looking Sino European Business Management Practices Reports jointly. At the same time, the symposium also provides a section of on-site communication and discussion for audience and guests interacting.

    二、主讲嘉宾/Keynote Speakers 

    会议语言:英文

    Language,English

    皮特?安特李斯特(Peter Anterist),英得杰国际管理公司(InterGest Worldwide)CEO

    Professor Peter Anterist, CEO, InterGest Worldwide

    拉斐尔·吉梅内斯(Rafael Jimenez),欧盟中小企业中心,首席商务顾问

    Mr. Rafael Jimenez, Business Development Expert, EU SME Centre

    袁晓刚,英得杰国际管理公司(中国)合伙人,总经理

    Mr. Sam Yuan, Partner & Managing Director, InterGest Worldwide (China)

    葛建新,中央财经大学商学院党委书记,教授

    Professor Dr. Ge Jianxin, Chairman of Board Member, CUFE Business School

    三、主持人/Host

    林嵩,中央财经大学商学院副院长,教授

    Professor Dr. Lin Song, Associate Dean of CUFE Business School

    四、日程安排Schedule

9:00-9:15:主持人致辞 /Brief Introduction

9:15-9:55:皮特?安特李斯特教授:加盟连销出口战略/Professor Peter Anterist: the Export Strategy via Franchising

9:55-10:15,拉斐尔?吉梅内斯先生:中国与欧洲经贸活动中的市场和管理/Mr. Rafael Jimenez: Market and Management in International Economics and Trade between China and Europe

10:15-10:35,袁晓刚先生:欧洲企业在中国的问题及管理/Mr. Sam Yuan: Issues and Management of European Enterprises in China

10:35-10:55,葛建新教授:公司战略可视化沟通中的态度倾向:一个基于欧洲与中国的实验对比/Professor Dr. Ge Jianxin: Attitude Toward Corporate Strategy Communication with Visual Mapping: Scale Development and Application in Europe and China

10:55-11:15,茶歇/Tea Break

11:15-12:00,圆桌讨论/Discussion

     五、主办方/Sponnsors

    中央财经大学商学院

    CUFE Business School

    中央财经大学英得杰国际企业研究中心

    CUFE-InterGest International Enterprise Research Centre

    六、会议时间及地点/Date and Venue

    时间:2017年11月22日,上午9:00—12:00

    9:00 AM-12:00 PM, 22 November 2017

    地点:中央财经大学MBA教育中心阶梯教室(A28)

    Room A28, MBA Education Centre, CUFE

     七、会议联系人/Contact

    郭晓焜/Aurora Guo

    电话/Tel:010-62288082

    邮箱/E-mail:66457191@qq.com

 


[编辑]:孙颖